China Mobile Payment Industry Report, 2010-2011

      1. Overview of Mobile Payment
1.1 Definition and Classification
1.2 Technical Standards
1.2.1 NFC
1.2.2 SIMpass
1.2.3 RF-SIM
1.2.4 NFC Becomes Technical Standard of Mobile Payment

2 China Mobile Payment Market Size and Current Development
2.1 Market Size 
2.2 2011-The First Year of Rapid Progress in China's Mobile Payment Market
2.2.1 Completion of Draft on Mobile Payment Standards
2.2.2 Establishment of Mobile Payment Industry Alliance
2.2.3 Release of NFC Mobile Terminal
2.2.4 Top Concern about Mobile Payment Security

3 China Mobile Payment Business Model
3.1 Initial Stage 
3.2 Fadeout of 2.4GHz
3.3 The Existing Business Models

4 Mobile Payment Industry Chain
4.1 Industry Chain
4.2 Mobile Payment Business of Mobile Operators
4.2.1 China Mobile
4.2.2 China Unicom
4.2.3 China Telecom
4.3 Mobile Payment Business of UnionPay and Financial Institutions
4.4 Operators of Third-party Payment Platform
4.5 System Service Providers of Mobile Payment Business
4.5.1 Hi Sun (00818.HK)
4.5.2 UMPay 
4.5.3 Talkweb Information System

5 Enterprises
5.1 Chip Manufacturers
5.1.1 Fudan Microelectronics (8201.HK)
5.1.2 Others
5.2 Card Manufacturers
5.2.1 Hengbao (002104)
5.2.2 Watchdata
5.2.3 Eastcompeace
5.2.4 Shanghai COS Software Co., Ltd
5.2.5 Wuhan Tianyu Information Industry Co., Ltd. (Tianyu) (300205)
5.2.6 Shenzhen Netcom Electronics Co., Ltd.
5.2.7 Hanyin Technology
5.2.8 Westone (002268)
5.3 Card Packaging Manufacturers
5.3.1 Jiangsu Changjiang Electronics Technology Co., Ltd (JCET)
5.3.2 Fujitsu Microelectronics
5.4 Read-write Device Manufacturers
5.4.1 Nantian Information
5.4.2 ZhengTong Electronics
5.4.3 Newland Group

Selected Charts
Internal Structure of NFC Mobile Phones
Technical Diagram of Simpass
Comparison of Mainstream Mobile Payment Technologies
User Quantity and Penetration Rate of Chinese Mobile Payment Market, 2009-2012E
Chinese Mobile Payment Market Size
Transaction Scale of Chinese Mobile Payment Market, 2009-2012E
Business Models in China Mobile Payment Industry before 2010
Main Reasons for the Abandonment of 2.4GHz Solution by China Mobile 
Parallel Mode of Mobile Payment Industry
Integration Model of Mobile Payment Industry
Mainstream Mobile Payment Solutions and Dominant Institutions in China
Mobile Payment Industry Chain in China
Mobile Payment Solutions of China Unicom
The First-group Enterprises with Third-party Payment License
Qualified Mobile Payment Business Operators of Third-Party Payment Platform
Revenue and Proportion from Mobile Payment Business of Hi Sun, 2009-2010
Revenue and Net Income from Mobile Payment Business of Talkweb Information System, 2010-2012E
Operating Income and Gross Margin of Hengbao by Product, 2010

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